World’s brightest and most energy efficient quantum rod LEDs also feature color-richness, transform smartphone, TV, and AR/VR displays

https://www.eurekalert.org/news-releases/1091249

"optimized deep green emission at top of color triangle, enabling displays with unprecedented color purity, maximized color gamut, longer lifespan, triple brightness... higher light outcoupling efficiency than QD LEDs... rods with uniform, smooth morphology, shorter length, enabling dense, void-free film packing... shorter organic ligands collectively enhancing charge balance, suppressing electron leakage boosting efficiency/ stability... rational engineering of device’s hole transport layer"